Design systems are usually associated with large product teams. But marketing websites benefit just as much — maybe more — because they change so often.
The problem with page-by-page design
When every page is designed individually, small inconsistencies creep in: slightly different buttons, spacing, headings and colours. Over time the site feels messy, and every new page takes longer to build.
Start small
A useful marketing design system does not need hundreds of components. Start with the building blocks you use most:
- Typography scale and colour tokens
- Buttons and links
- Section headings
- Cards for services, projects and articles
- Testimonials, pricing and FAQ blocks
- Forms and calls-to-action
Connect design and code
Use the same names in your design file and your codebase. When a designer says “service card, dark variant”, everyone should know exactly what that means.
Document the why
Short notes on when to use each component prevent most misuse. A paragraph is enough.
The payoff is speed. New landing pages go from weeks to days, and the brand looks consistent everywhere.
