Agency Life

Getting the most from a remote agency partnership

Practical habits that make remote collaboration between in-house teams and agencies fast, clear and productive.

Daniel Brooks 1 min read
Team members collaborating on a video call

Most of our clients are in a different city — sometimes a different continent. Over the years we have learned what makes remote partnerships work.

Agree on one source of truth

Pick one place for decisions, files and feedback. Scattered emails and chat threads are where projects slow down.

Write things down

A short weekly written update beats a long status meeting. It gives everyone the same information and creates a record of decisions.

Give feedback on goals, not taste

“This headline doesn’t explain the benefit to finance teams” is far more useful than “I don’t love it”. Tie feedback to the goals you agreed at the start.

Meet for the moments that matter

Use calls for kickoffs, workshops, design reviews and monthly results. Everything else can usually be async.

Treat your agency like part of the team

Share context early: sales feedback, product plans, customer insights. The more your agency knows, the better its recommendations will be.

Great remote partnerships feel surprisingly close. Clear habits are what make the distance disappear.

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