Fernlane campaign dashboard

Case study · Growth Marketing

Fernlane SaaS — Growth campaign

A full-funnel paid acquisition and content program for a B2B SaaS platform, managed against pipeline rather than clicks.

Client
Fernlane
Year
2026
Location
London, UK
Duration
Ongoing
Services
Performance Marketing, SEO & Content Marketing
Fernlane campaign dashboard

{01} Overview

How we helped Fernlane grow

Fernlane builds workflow software for operations teams. Their marketing team was talented but stretched thin, and paid acquisition had become expensive and unpredictable.

We became an extension of their team, rebuilding tracking, account structure and creative from the ground up. Every decision is now measured against qualified pipeline, and the results are visible in a shared live dashboard.

Tools & technologies

  • Google Ads
  • LinkedIn Ads
  • HubSpot
  • Looker Studio

  1. The challenge

    Fernlane's cost per acquisition had doubled in a year. Campaigns were optimised for cheap sign-ups that rarely converted to paying customers.

  2. Our strategy

    We connected ad platforms to the CRM, redefined conversions around qualified trials and restructured campaigns by intent and audience.

  3. The solution

    A weekly testing rhythm across creative, offers and landing pages, supported by bottom-of-funnel content that sales could use in follow-ups.

{02} Gallery

Fernlane campaign dashboard
Team reviewing campaign results on laptops
Charts showing growth in qualified sign-ups

{03} Results

Results that moved the needle

−41% cost per acquisition in one quarter.

−41%

Cost per acquisition

+73%

Qualified trials

5.2×

Return on ad spend

“Our ad spend went down and sign-ups went up. Their weekly testing rhythm is the reason. It's like having an in-house growth team.”

Marcus HillCo-founder, Fernlane

{04} Services used

The services behind this result

Marketing analytics dashboard with performance charts

Performance Marketing

Paid search, paid social and retargeting campaigns managed against your revenue targets, with creative testing and transparent reporting.

  • Paid search
  • Paid social
  • Retargeting
  • CRO
Writer planning content with analytics open on a laptop

SEO & Content Marketing

Technical SEO, keyword strategy and helpful content that earns rankings, builds authority and brings in qualified traffic every single month.

  • Technical SEO
  • Content
  • Keyword research
  • Link earning

{05} More work

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