Brand Strategy & Identity
We define who you are, who you serve and why it matters, then express it through a logo, visual system and voice that people remember and trust.
- Positioning
- Logo
- Visual system
- Voice
Case study · Branding
Lumora Health — Brand identity
A calm, confident new brand identity for a fast-growing digital health company preparing for its Series B.
{01} Overview
How we helped Lumora Health grow
Lumora Health connects patients with specialist care through a simple app. As they prepared for a major funding round and new partnerships, they needed a brand that matched the maturity of the product.
We delivered a complete identity system — strategy, logo, colour, typography, illustration and photography direction — and rolled it out across the website, app store presence and investor materials.
Tools & technologies
- Figma
- Brand guidelines
- Motion
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The challenge
Lumora had grown from a small startup into a trusted platform, but its brand still looked like an early prototype. Investors, partners and patients were getting mixed signals.
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Our strategy
Interviews with clinicians, patients and the leadership team revealed one consistent theme: Lumora makes complicated care feel calm. We built the positioning and identity around that idea.
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The solution
A refined wordmark, a soft but confident colour palette, an empathetic photography style and a tone of voice that is warm without being vague — documented in detailed, practical guidelines.
{02} Gallery
Inside the project
{03} Results
Results that moved the needle
3× brand recall in post-launch surveys.
3×
Brand recall
+38%
Demo requests
120+
Brand assets delivered
“The new brand finally looks like the company we've become. Our sales team says prospects take us seriously from the first call now.”
Sofia AlvarezMarketing Director, Lumora Health
{04} Services used
The services behind this result
Website Design & Development
Fast, accessible and conversion-focused websites built on modern stacks, with a CMS your team can actually use without calling a developer.
- UX
- UI design
- Development
- CMS
{05} More work
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