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Priya Nair on building a 40-person design studio from a weekend hobby — and why she still protects time for projects that might go nowhere.
Season 4 · Episode 140 Technology
Designing with AI without losing your taste
Product designer Nora Lindqvist on how her team uses AI tools day to day — and where they deliberately keep humans in charge.
GuestNora Lindqvist — Head of Design
Episode 140 Designing with AI without losing your taste
0:00 49:50
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Show notes
New tools promise to make design faster. Nora Lindqvist’s team has adopted many of them — and has also drawn some very clear lines.
Maya and Nora talk about where AI genuinely helps a product design team, where it gets in the way, and how designers can keep developing judgement when a machine can produce a hundred options in a minute.
What we cover
- Breadth versus depth in the design process
- Accountability for AI-assisted decisions
- Protecting customer research
- How junior designers can build taste
Key takeaways
- Nora's team uses AI for breadth — many rough options — and humans for depth.
- Taste is trained by looking closely at a lot of work, not by generating more.
- Every AI-assisted decision still needs a named human owner.
- Research with real customers is the one step they never automate.
Timestamps
About the guest
Nora Lindqvist
Head of Design
Nora Lindqvist leads a design team of 14 at a Stockholm-based fintech company. She speaks regularly about design systems, research and the responsible use of new tools in product teams.
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